The awarded project “Extending, strengthening the network and smart marketing of Via Hanseatica – Via Hanseatica Plus” (Project) (ER-48) is now officially launched and will be implemented by 8 partners: Foundation Tartu County Tourism (Tartu, Estonia), Foundation Museums of Virumaa (Rakvere, Estonia), Foundation Ida-Viru County Enterprise Centre (Jõhvi, Estonia), Info-tourist Centre of Leningrad Region (Leningrad region, Russia), Administration of Vyborg municipal district (Vyborg, Russia), Committee of Cross-border Cooperation and Tourism Pskov City Administration (Pskov, Russia), Committee of culture and tourism Gatchina municipal distгict of Leninqrad region (Gatchina, Russia), St. Petersburg City Government State Geological Unitary Company «Mineral» (St.Petersburg, Russia).
Two more organizations are involved in project implementation as associated partners: Foundation North Estonia Tourism (Jõhvi, Estonia), Pskov Region State Committee for Culture (Pskov, Russia).
coming under Thematic Objective (TO) 1 “Business and SME development” will
focus on enhanced development of tourism and tourism SMEs along the expanded
Via Hanseatica (VH) route due to smart marketing of Via Hanseatica and strong
network of Via Hanseatica entrepreneurs.
The expected change the project will make to the current situation is expanded VH route in cooperation with VH entrepreneurs and tourism developers. VH route from St. Petersburg to Riga will be expanded with detours to Vyborg (RUS), Rakvere (EE), Viljandi (EE) and Pskov (RUS).
The project within the course of 24 months will extend
the VH route by adding four new destinations and Improved cross-border
cooperation of public and private sector from project area, form reinforced
network of VH entrepreneurs and other stakeholders.
The project overall budget is EUR 510 068,00 which includes Programme co-financing in the amount of EUR 459 061,20.